Course curriculum

    1. Welcome

    2. Course Overview

    3. A note before you begin

    1. The Soul of Your Studio

    2. Lesson 1: Vision and Mission Why Your Studio Exists and Where It Is Going

    3. Mission Worksheet

    4. Lesson 2: Core Values: How You Behave During the Process

    5. Values Worksheet

    6. Lesson 3 : Your Story The Origin of Everything You Are Building

    7. Your Story Worksheet

    8. Lesson 4 — Your Ideal Client The Person Your Studio Was Built For

    9. Ideal Client Worksheet

    10. How to work the Single v Multimodality Sections

    11. Single Modality: What It Is and How to Own It

    12. Single Modality Worksheet

    13. Multimodality Studio: What it is and how to Own it

    14. Multimodality Worksheet.

    15. Lesson 5: What You Actually Offer: The Transformation, the Promise, and the Path

    16. Session Types

    17. Services Worksheet

    18. Your Service Audit

    19. Chapter Closing

    1. 3- Step Onboarding System

    2. Onboarding: The System That Converts

    1. Communicating Your Brand

    2. Real examples. What is working and what needs fixing.

    3. Phase 1 — The Entry Point and Intro Offer Where Clients Begin and Where Studios Win or Lose Them

    4. What every studio needs to show

    5. Entry Point Worksheet

    1. The Boutique Studio Onboarding System

    2. The Welcome Package

    3. The 4 Elements of a Strong Welcome Package

    4. The programming approach

    5. The conversion framework

    1. First Experience

    2. The Momentum Month

    3. Build your momentum month

    4. Community is the Retention Engine

About this course

  • $349.00
  • 78 lessons

Everything you needed before you opened the doors

Enroll today

Meet the Creator

Erica Walters

Creator

Erica Walters is a nationally recognized Pilates educator, studio owner, and founder of The Studio Standard, an online education company created to give studio owners the practical business tools they have been missing. As the owner of Pilates Fit Studio in Louisville and Pewee Valley, Kentucky, with a third location opening in Scottsdale, Arizona, Erica is not teaching theory from the sidelines. She is on the ground every day with clients, teachers, apprentices, and a teacher training program, working through the real decisions that shape a studio from the inside out. She built The Studio Standard because studio owners were being told they needed expensive coaching and vague advice, then left without the templates, systems, and step-by-step tools to actually implement any of it. There is no gatekeeping here. Through affordable, practical blueprints, Erica gives owners the foundational systems to build with clarity: branding, operations, software, scaling, team structure, studio policies, and the behind-the-scenes systems that let a studio run with more confidence and less overwhelm. A Certified Classical Pilates Teacher, Certified GYROTONIC® Method Teacher, Lead Teacher Trainer, and Licensed Host for Real Pilates Teacher Training®, Erica also created The Better Back®: Spine and Bone Health, a specialty program in osteoporosis-informed training, and is the author of Exercise the Safe Way with The Better Back®. Her mission is simple: help studio Erica Walters is a nationally recognized Pilates educator, studio owner, and founder of The Studio Standard, an online education company created to give studio owners the practical business tools they have been missing. As the owner of Pilates Fit Studio in Louisville and Pewee Valley, Kentucky, Erica is not teaching theory from the sidelines. She is on the ground every day with clients, teachers, apprentices, and a teacher training program, working through the real decisions that shape a studio from the inside out. She built The Studio Standard because studio owners were being told they needed expensive coaching and vague advice, then left without the templates, systems, and step-by-step tools to actually implement any of it. There is no gatekeeping here. The documents in this course are the ones her own studios run on, refined every time a real client found a loophole, formatted so any owner can fill them in and use them. A Certified Classical Pilates Teacher, Certified GYROTONIC® Method Teacher, Lead Teacher Trainer, and Licensed Host for Real Pilates Teacher Training®, Erica also created The Better Back®: Spine and Bone Health, a specialty program in osteoporosis-informed training, and is the author of Exercise the Safe Way with The Better Back®. Her mission is simple: help studio owners stop piecing everything together on their own and start building studios that are organized, profitable, teacher-centered, and built to last.owners stop piecing everything together on their own and start building studios that are organized, profitable, teacher-centered, and built to last.